Hello! I’m Samantha Stocks.

I’m a writer based in Bristol, UK.

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Analogue lessons for the digital age

There are no surprises that we are living in an exciting new digital age. During the latter part of the 20th century our technological advances moved faster and faster and now we are racing toward a whole new reality of a virtual world. Our progression has been so fast that we have spent more time struggling to keep up with the pace than stopping to consider our strategy.

But here is exactly where we should stop. Today’s marketing strategies should embrace new technologies just as much as they should take into consideration more traditional marketing channels.

It’s time to ask yourself: in today’s digital society, are you a tortoise or a hare?

Key takeaways:

- Create a marketing strategy that is built to last
- Learn from trends of the past to predicted trends of the future
- Understand how retain your customer-base and build brand loyalty