Hello! I’m Samantha Stocks.

I’m a writer based in Bristol, UK.

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Capitalising on the smartphone generation

In today’s transient society, more and more people are turning to mobile to stay connected, sparking a global smartphone revolution. According to a recent study by comScore, 70 per cent of social networkers access social media platforms such as Twitter and Facebook on their mobile devices, and with Foursquare alone currently averaging around 3 million check-ins per day, it’s evident that people genuinely enjoy having technology that allows them to interact with the world they live in.

It is now more important than ever to fully engage with your customers in the world of mobile. The rules of conventional marketing and customer engagement are being rewritten; make sure you stay in the game.

Key takeaways:

- Understand your mobile customer-base
- Increase brand loyalty and customer spending
- Truly engage your customers in the growing world of mobile