Hello! I’m Samantha Stocks.

I’m a writer based in Bristol, UK.

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Category Archive: Workshop synopses

  1. Social Philanthropy and Power of the Crowd

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    Social media is opening up the world in a way that hasn’t been possible before. Organisations, companies, nonprofits and individuals are able to interact with one another using virtual channels and communities, almost exclusively facilitated by social media platforms.

    Of course, virtual communities are by their nature open spaces and a very powerful medium for advocacy. It is now widely recognised that in order to build an effective marketing strategy, you need to be active in social media. This opens up doors to powerful PR that can make the world of difference to your brand. In such an open space, promoting a charity or cause can have a dramatic impact on people’s perception of your brand or business, while also promoting a worthwhile cause.

    Do the right thing, for your brand, and for your cause, and include social philanthropy in your marketing strategy.

    Key takeaways:

    - Generate buzz and interest around your brand
    - Build positive PR
    - Contribute to a good cause

  2. Capitalising on the smartphone generation

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    In today’s transient society, more and more people are turning to mobile to stay connected, sparking a global smartphone revolution. According to a recent study by comScore, 70 per cent of social networkers access social media platforms such as Twitter and Facebook on their mobile devices, and with Foursquare alone currently averaging around 3 million check-ins per day, it’s evident that people genuinely enjoy having technology that allows them to interact with the world they live in.

    It is now more important than ever to fully engage with your customers in the world of mobile. The rules of conventional marketing and customer engagement are being rewritten; make sure you stay in the game.

    Key takeaways:

    - Understand your mobile customer-base
    - Increase brand loyalty and customer spending
    - Truly engage your customers in the growing world of mobile

  3. Analogue lessons for the digital age

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    There are no surprises that we are living in an exciting new digital age. During the latter part of the 20th century our technological advances moved faster and faster and now we are racing toward a whole new reality of a virtual world. Our progression has been so fast that we have spent more time struggling to keep up with the pace than stopping to consider our strategy.

    But here is exactly where we should stop. Today’s marketing strategies should embrace new technologies just as much as they should take into consideration more traditional marketing channels.

    It’s time to ask yourself: in today’s digital society, are you a tortoise or a hare?

    Key takeaways:

    - Create a marketing strategy that is built to last
    - Learn from trends of the past to predicted trends of the future
    - Understand how retain your customer-base and build brand loyalty

  4. Making Sense of Information Overload

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    Most companies understand the value of web analytics and know how to effectively analyse an online campaign. But analysing a mobile campaign is an entirely different game. The same tools that apply to web analytics do not necessarily apply to the world of mobile; but although mobile analytics is more complicated, it provides companies with a far more detailed breakdown of mobile app users and mobile site visitors. Gain greater insight into mobile trends, measure the true digital footprint of your customers, and make your interactions more successful.
    Don’t drown in the flood of information – make waves.

    Key takeaways:

    - Understand visitor behaviour and engagement levels
    - Comprehensively measure your audience
    - Increase the impact of your mobile strategy
    - Increase your ROI

  5. Harnessing the Power of Mobile Communities

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    In today’s on-the-go-society people are increasingly on the move. How do brands and organisations more effectively reach out to consumers in our transient society?

    The digital age has seen a phenomenal growth in virtual communities: Instagram now has a community of over 5 million users, StumbleUpon has grown to over 20 million active users, and Twitter has soared to more than 100 million active users. This represents people’s desire to belong to a community, even in a virtual context.

    The nature of our virtual society means that more and more people are turning to mobile to stay connected with their online communities. According to a recent study by comScore, 70 per cent of social networkers access social media platforms such as Twitter on their mobile devices. Research has found that social network users are also more likely to interact with and read posts from organisations, brands, or events than through traditional advertising.

    There is no doubt that mobile communities are growing and look set to stay. Never before has there been a more important and opportune time to engage with and nurture mobile communities to truly connect with your customers.

    Key Takeaways:

    - Understand how users interact with mobile communities
    - Learn how to generate awareness and engagement from mobile communities
    - Discover what harnessing the power of mobile communities can do for your business

  6. Check-In to Location-Based Marketing

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    Location-based apps are really taking off in a big way. With Foursquare alone currently averaging around 3 million check-ins per day, it’s evident that people genuinely enjoy having technology that allows them to interact with the world they live in.

    This growing adoption of smartphone use combined with location-based services is opening up a world of possibilities for the retail industry. Questions on the minds of most retailers will no doubt be: how do I increase brand loyalty, foot traffic, and customer spending? Location-based marketing can be revolutionary in achieving these goals.

    Are you ready for the retail marketing revolution?

    Key takeaways:

    - Identify your target market
    - Learn how utilise real-time location-based advertising
    - Learn how to keep your customers coming back time and again