Hello! I’m Samantha Stocks.

I’m a writer based in Bristol, UK.

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Harnessing the Power of Mobile Communities

In today’s on-the-go-society people are increasingly on the move. How do brands and organisations more effectively reach out to consumers in our transient society?

The digital age has seen a phenomenal growth in virtual communities: Instagram now has a community of over 5 million users, StumbleUpon has grown to over 20 million active users, and Twitter has soared to more than 100 million active users. This represents people’s desire to belong to a community, even in a virtual context.

The nature of our virtual society means that more and more people are turning to mobile to stay connected with their online communities. According to a recent study by comScore, 70 per cent of social networkers access social media platforms such as Twitter on their mobile devices. Research has found that social network users are also more likely to interact with and read posts from organisations, brands, or events than through traditional advertising.

There is no doubt that mobile communities are growing and look set to stay. Never before has there been a more important and opportune time to engage with and nurture mobile communities to truly connect with your customers.

Key Takeaways:

- Understand how users interact with mobile communities
- Learn how to generate awareness and engagement from mobile communities
- Discover what harnessing the power of mobile communities can do for your business