Hello! I’m Samantha Stocks.

I’m a writer based in Bristol, UK.

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Making Sense of Information Overload

Most companies understand the value of web analytics and know how to effectively analyse an online campaign. But analysing a mobile campaign is an entirely different game. The same tools that apply to web analytics do not necessarily apply to the world of mobile; but although mobile analytics is more complicated, it provides companies with a far more detailed breakdown of mobile app users and mobile site visitors. Gain greater insight into mobile trends, measure the true digital footprint of your customers, and make your interactions more successful.
Don’t drown in the flood of information – make waves.

Key takeaways:

- Understand visitor behaviour and engagement levels
- Comprehensively measure your audience
- Increase the impact of your mobile strategy
- Increase your ROI